About – HomeLand

Clear Thinking Built For Long-Term Living

George & Jaslin shine as prominent figures, each adorned with accolades and features in prestigious publications. Jaslin’s prowess in the field has earned her recognition in Singapore Business News as one of the top real estate agents under 40

while her presence on 99.co’s property portal further solidifies her stature as a leading realtor. Together with George, they form an unstoppable force, dedicated to providing exemplary service to homeowners seeking guidance in their property endeavors. With a track record of record-breaking HDB and condo resale prices, their expertise is unmatched. Whether you’re buying or selling, their comprehensive approach, coupled with extensive market knowledge, ensures that your financial objectives are not just met but exceeded.

Our Values

The culture that connects our design philosophy to the relationships we build, within the studio and beyond.

Clarity Over Complexity

Property is crowded with technical language, inflated claims, and selective truths. Homeland exists to slow the conversation down and make it understandable. We don’t assume knowledge, and we don’t hide behind jargon. If something is complex, we break it down. If something is simple, we say so.

Long-Term Thinking

Homes should make sense today—and still make sense years from now. A home is one of the longest commitments most people will ever make. We believe in decision-making to protect your legacy. We are less interested in what photographs well today and more interested in what holds up over time—financially, spatially, and emotionally.

Trust is Earned, Not Claimed

We do not aim to be the loudest voice in the room. We earn trust by being measured, honest, and willing to take a balanced view. We build credibility through honest assessments that include limitations and trade-offs, balanced viewpoints rather than absolute claims and saying “this isn’t for everyone” when that’s the truth

Experts & Advisors

Our approach goes beyond mere transactions – we view property as a pathway to long-term financial success. With our wealth planning strategy, we delve deep into your financial objectives and aspirations. By tapping into our expertise, we identify lucrative investment opportunities tailored to your unique goals.

George Koh

Position / Job Title

George is a seasoned real estate professional who has become a data driven expert in the industry. With over a decade of experience, he has established a reputation for going beyond traditional real estate practices by incorporating a meticulous, analytical approach. His foundation in a Masters in IT provides him with the skills to interpret complex data sets and market trends, which is a significant differentiator in a competitive market. Instead of relying solely on intuition or anecdotal evidence, George uses historical data and market analysis to provide clients with informed and educated decisions.

This approach allows him to identify potential opportunities that others might overlook, such as undervalued properties with the potential for significant capital gains. Beyond numbers, George applies his IT expertise to digital marketing. He understands that in today’s landscape, it’s not just about broad exposure, but about targeted outreach. This means he uses sophisticated digital tools to ensure his listings are seen not just by many, but by the right people, maximizing the chances of a successful and swift transaction.

Jaslin Khoo

Position / Job Title

Jaslin is a prominent figure in the real estate industry, recognised for her exceptional work ethic and client-first philosophy. Built on responsibility, intelligence, and diligence, her reputation has earned her top accolades and the lasting trust of her clients. Her expertise extends far beyond knowing properties. With in-depth knowledge of market trends, government policies, and the financial aspects of real estate, she provides insightful, tailored advice to clients ranging from first-time homebuyers to seasoned investors. She simplifies complex matters like stamp duties and loan eligibility, making the process transparent and manageable. This combination of insight and market acumen has led to record-breaking results in both HDB and condominium resale markets.

Equally, Jaslin’s diligence is reflected in her meticulous property shortlisting, skilled negotiations, and tireless advocacy for her clients’ best interests. Her dedication has earned her the prestigious Millionaire Achiever title. In a competitive industry, she stands out not only for her results but for her genuine, authentic approach, building long-term relationships and often keeping in touch well beyond the completion of a transaction, a true testament to her professionalism and high standards.